Hi - I am Laura.
Seven Shades was established in 2019 - a clothing brand dedicated to sustainability and making you feel empowered.
It's no secret that the fashion industry requires change - the planet cannot sustain the momentum of the fast fashion culture, and this underpins everything Seven Shades does. Seven Shades is not high fashion - it is slow fashion.
Classic garments you will want to wear again and again.
Our planet depends on our changes, that's why every sale and subscription means a tree is planted via the environmental organisation: Ecologi.
All our garments are sourced for their sustainability credentials - recycled polyester; organic cotton; plant based fibres; closed loop manufacturing. We embroider and screen print in low numbers to avoid waste.
As a small online business, time has been spent researching postage and packaging options that fit in with the commitment to being sustainable.
Products are posted out in bags which are recyclable - making them 100% compostable. Products are packaged in recycled and recyclable products, for example: tesafilm® eco & clear, a 100% recycled self-adhesive transparent tape, environment friendly.
For more information about the ethics of our garments - see the ETHICS page.