Our Story

Seven Shades is a British company established in May 2019 - dedicated to  sustainability and empowerment.

The belief that the fashion industry requires change - the planet cannot sustain the momentum of the fast fashion culture, is the core of it's values.

Wearing a sweater or tee from Seven Shades means you are wearing a garment created with the planet in mind. We use Salvage and EarthPositive garments.

Our Sustainable Credentials

Salvage first take used plastic bottles and recycle them into polyester, they then collect all the off cuts from the production of organic cotton T-shirts and weave them together producing a recycled poly/cotton fabric. Salvage products have the Global Recycle Standard Mark, and use certified organically produced cotton and certified Fair Wear Production ensuring decent local pay and working conditions.

Earthpositive™ is a green revolution in promotional apparel: Climate Neutral Clothing.

Organic and ethically made, but crucially, manufactured solely using sustainable energy generated from wind and solar power, EarthPositive® is a practical and immediate solution for business and fashion to face their biggest challenge and take immediate action to combat climate change.

EarthPositive® apparel is made to demonstrate the highest possible environmental, social and ethical standards, in one of the world’s most environmentally damaging industries, and to provide the music, fashion and promotional garment industries with a familiar product with which to
promote awareness and take action on climate change.

As a small online business, I spent time researching postage and packaging options that fit in with my commitment to being sustainable.

I post out in bags made from potato starch - making them 100% compostable. Products are packaged in recycled and recyclable products, for example: tesafilm® eco & clear, a 100% recycled self-adhesive transparent tape, environment friendly.